One of the most crucial tasks for any brand is to constantly look out for fresh, innovative and attractive ways to market themselves. It should come as no surprise now that sticker marketing has been taking over the marketing scene by storm – with businesses all over the world looking to create stunning stickers that will help enhance sales and boost engagement.
Sticker labels hold more power than you’d think. In fact, it is almost as important as the actual product. Simply put, sticker labels are an integral aspect of product marketing – holding the power to make or break your product’s sales. Thus, it is imperative that you prioritise your sticker label’s look and feel.
A great design can very well be the deciding factor that makes a customer choose your business over your competitors. Sticker printing design trends are constantly evolving and brands who keep up to date with these trends surely have a competitive advantage. So, here are 4 sticker printing design trends you should not miss in 2022.
1. Flat illustrations
The use of illustrations in sticker label design is a fantastic method to communicate your brand’s narrative, interact with customers, and give your product a distinctive look.
A noticeable trend in 2022 is 2D artwork with a strong colour scheme, especially in the food and beverage sector. Illustrations and abstract elements are used in this design approach to provide clients with a stylish and enjoyable initial impression of the products.
2. Back to the 90s
We have all heard the saying, “it’s out with the old and in with the new”. However, these days, the opposite seems to be happening – with designs inspired by the 90s making an epic comeback. This sticker design trend heavily takes inspiration from the “Y2K” trend in terms of aesthetics, with an abundance of brightly coloured illustrations, text and icons frequently presented in a collage format.
You may want to consider hopping on the bandwagon of this sticker design trend if your target audience consists of the younger Gen Z crowd. This is because the “Y2K” trend is incredibly popular amongst them, with many drawing fashion and style inspiration from it.
Plus, with such a brightly coloured sticker, it would be hard to miss your product!
3. Simple yet bold designs
You know what they say, sometimes, simplicity is key!
This design trend incorporates clean lines, flat shapes, and simple fonts. In other words, this minimalistic style diminishes the surprising and obtrusive effects of other “loud” design trends. However, that is not to say that this style is boring by any means. No matter how simple it may seem, a well-designed sticker label can be eye-catching and visually appealing! Generally, this style of sticker design will appeal more to a mature audience.
4. Experimental styles
This typographic variation is imperfectly engrossing to look at. Designers are defying convention by producing quirky, unconventional designs that muddle the distinction between forms and letters.
The result? Jumbled letters, whimsical shapes, and lines with varying styles to produce expressive and experimental forms! To say that this sticker design trend is quirky and unique is certainly an understatement.
Conclusion
Contrary to popular belief, most consumers actually do care about sticker labels. The truth is that customers still assess a product by its label, despite the “you cannot judge a book by its cover” rule, so it is vital that you make sure your stickers are attractive and stand out from the competition! Hopefully, the 4 design trends we have listed above have given you some inspiration – even if we are in the last quarter of 2022, it is never too late to hop on the bandwagon!
Once you have your stunning stickers designed, the next step is to source for an excellent printing service provider that offers custom sticker printing in Singapore. This will ensure that your sticker designs will come out looking just the way you want them to – the last thing you’d want is to spend so much time and effort in designing the perfect sticker, only for it to be ruined in the printing process.
For the best customised sticker printing service in Singapore, SG Printz is the company that you can trust! We are a reputable local printing service provider committed to ensuring that every one of our valued clients has a smooth and trouble-free printing experience with us.
So, what are you waiting for? Print your custom stickers in Singapore with us and let us help you propel your business forward with our exceptional logo sticker printing services! Do not hesitate to contact us today for more information or for further assistance.