Booklets can serve as a key piece to a business’s sales funnel as it lets potential customers know more about their products and services. Unlike pamphlets and flyers, the information in booklets is far more in-depth and is thus not suited for any throwaway marketing campaign. With its thicker and higher quality stock and more space for eye-catching designs, booklets certainly have a more professional feel than other print materials.
Naturally, all this comes at a higher cost, so it should go without saying how important it is to ensure that the contents you put in are well-written, readable, and easily digestible. Of course, there is more to designing booklets beyond these fundamentals, as even the most eloquent of booklets can still fail to reach its goals if it lacks a good design scheme that delivers a pleasant and memorable reading experience. In this blog post, we go over which factors to pay the most attention to and ensure your booklet marketing succeeds.
Customer
Maximising engagement with booklets all starts with designing it with your target audience in mind and putting yourself in their shoes. Consider why they would want to interact with your business and buy what you are offering in the first place. Doing so narrows down all the vital information you would like to communicate, which can then be incorporated into a design that highlights the basic message you want to convey immediately. This also helps maximise space by omitting anything the readers would not be interested in.
Goals
What you wish to achieve with your booklet marketing is the next big aspect influencing your design choices. For instance, if you want to encourage business clients to reach out and learn more about the value you can offer, designing a professionally styled booklet is the best way to solidify yourself as one of the leading names in your industry. From excerpts of testimonials to links to the case studies you have completed, there is a lot you can include in your design to prove your reputation. Alternatively, if you are attending an upcoming trade show and want to generate excitement, creating a design that showcases your products and highlights new launches and special offers will work better at driving traffic to your booth.
KPIs
It is important to establish the KPIs for your booklet and the methods you will use to measure them as early as possible during the creation process. This allows you to develop your readers’ ‘next steps’ and incorporate them into your design. Whether it is increasing website visits, customer inquiries, sales, or whatever else you want to get out of your booklets, make sure to design them in such a way that guides potential customers into taking that action.
Colour palette
When it comes to colour selection for your booklet’s design, there is more to consider than just aesthetic appeal since colours play a significant role in more ways than one, from drawing lines between distinct ideas to connecting associated concepts without having to state them outright in your copy. By putting considerable thought into the use of colour in your design, you can create images in your readers’ minds and attract them to certain ideas before they even start reading the text.
Tone of Voice
Consistency is key in everything you put out as a business, but it is also important to understand that writing for print materials is not the same as writing for your website. For starters, it is perfectly fine to make changes to your writing style to make the most of your finite space, provided you retain the same overall brand message found in your other channels, whether formal, informal, authoritative, friendly, or anything else.
Conclusion
It is vital to consider the aspects discussed above when designing booklets, but remember that no design philosophy will work for every organisation. Since there are no hard and fast rules to worry about, playing around with your designs is highly recommended until you discover the one that best promotes your business and is highly engaging to your customers.
Making a good marketing booklet is only the first step as you still need to make your design into reality. For the best booklet printing services you can always rely on, look no further than SG Printz. We provide affordable printing services for all your business and marketing needs. Regardless of whether you are looking for booklet or custom sticker printing in Singapore, we are committed to helping your business grow. For more details about our services, don’t hesitate to contact us today.