Nowadays, it’s difficult to find a company that doesn’t have at least one social media account or an active website. However, while digital marketing does indeed have its perks, companies that focus solely on digital marketing are missing out on the wider picture.
There are many various sorts of printed material that still function very well in bringing new business and sales through the front door. From business cards to brochures, the importance of quality printing today is undeniable. In this article, we discuss 5 types of print marketing collaterals and their respective uses.
1. Catalogues
Catalogues are a type of print marketing collateral typically in the form of a magazine or booklet, that contains details and images of the products currently available for sale. They are commonly used by companies that offer a wide range of products, such as furniture or IT stores.
Even in today’s digital age, most people would still prefer to flick through a physical catalogue over scrolling through a website on a computer or phone screen. It is much easier on the eyes, and the catalogue paper’s tactile feel gives the reader a more customised reading experience.
To better promote your products and company, choose from a range of paper and finishing options. All these considerations will make your catalogue stand out from the crowd.
2. Brochures and flyers
Brochures and flyers are used to quickly convey information about a business and its products or services. From simple and inexpensive pamphlets to high-quality materials, there’s something for everyone, no matter your business needs.
While it may be tempting to include as much information as possible about your products or services, flyers and brochures aren’t the places for long-form content. Ideally, brochures and flyers should be scannable – so we recommend making full use of eye-catching graphics and brief, punchy language, or bullet points to convey your message.
3. Business cards
Though business cards are primarily focused on carrying your essential contact information, they can also be an effective marketing tool to expand your existing customer base. After all, it is a lot simpler to hand your business card to someone you meet out and about than it is to try and input your email address on their mobile phone.
You may choose from many various finishes and card materials for your business cards to create a unique experience for the people you meet. Unlike your email address, which is stored in an electronic database on their phone, a business card serves as a permanent physical reminder of your business.
4. Letterheads
Similar to business cards, letterheads are physical representations of your company. A well-designed letterhead provides legitimacy to your company and grabs the reader’s attention right away. It provides the idea that you are a well-established company, which builds brand trust.
In essence, someone will be able to discover your company name, logo, and contact information much simpler if you use custom printed business letterheads.
5. Presentation folders
While this may not be the most conventional print marketing collateral, L-shape plastic folders can act as a constant reminder of your business. A professionally printed folder has the ability to make a lasting impact and draw people in.
Easily customised to any colour or design you desire, presentation folders are not only eye-catching, but also something functional for people to take home and regularly use. This subconsciously strengthens the positive impression of your business in your customers’ minds.
Conclusion
Now that you have a better understanding of the different types of print marketing collaterals, it is time to get printing.
If you are looking for reliable, professional, and high-quality printing services, SG Printz has got your back. We offer a myriad of various printing services including flyer, A4 folder, business card, NCR book printing in Singapore and more. We are committed to helping your business grow with customised printed materials.
For more information, contact us today!