An underrated and sometimes overlooked marketing tool, stickers are a simple and affordable way for businesses to showcase their identity and creativity. One usually uses stickers as a form of self-expression as well as to decorate and personalise their accessories – laptops, water bottles, and even cars. When seen with it, it becomes somewhat of an endorsement and a form of offline advertising for companies when they incorporate stickers as part of their corporate identity.
Benefits of custom stickers
There are countless possibilities when it comes to customising stickers for your business. However, regardless of whether you use them as a complimentary item or as product label enhancements, it is highly recommended that the stickers be thoughtfully designed in a visually appealing and distinctive way so that they can stand out. This is because the design is key when attracting the attention of prospective clients, making a valuable first impression, and can also be used as a means to start conversations. In essence, stickers are advantageous in subtly assisting to increase brand awareness and visibility.
To get started with an effective sticker designing journey, here are 4 simple steps for businesses to look into, from idea to execution:
Step 1: Determine your goal
It goes without saying that the primary goal for most, if not all businesses, is to sell more products or services. However, some might find it challenging to achieve said goal. Before diving into the plan, it would be helpful to identify your goals.
To help you define a proper end goal, here are some thought-provoking questions you may ask yourself to help you determine how custom stickers may impact your business:
- How will the custom stickers and labels address consumers’ needs and purchasing considerations?
- What is the best approach to designing the stickers?
- What key takeaways should the audience perceive?
- What information is vital to include in the sticker or label design?
- Would it be better to print the custom stickers on your own or engage a professional sticker printing service provider?
Once these questions are answered, you might find it easier to begin formulating your next course of action.
Step 2: Formulate a plan
When building a suitable plan, there are 2 key factors to take into account: budget and deadline.
Custom stickers are affordable by nature, but it is essential to keep in mind that the budget determines the outcome and whether or not they will end up costing you instead. With a broad spectrum of customisation features and material options available on the market, you may want to opt for those with eye-catching visual elements and lamination to protect your stickers from being damaged while not having to sacrifice the way it looks.
Apart from the budget, setting a deadline and keeping it in view is crucial. Suppose you are thinking of targeting a specific date for a new product launch in Singapore. In that case, it might be a good idea to consult a reputable sticker printing company before you commit to the project. With many companies offering customised sticker printing in Singapore, the quality, quantity demands, and turnaround time are added considerations to take note of before you commit to the project.
Step 3: Create a design unique to your brand
Next, devise a design that reflects your brand’s image or voice in a compelling manner. No matter a logo, symbol, or slogan, a company’s sticker should utilise their signature colours and fonts while making it bright, striking, and noticeable. If words or quotes are used, bold and simple typography should ideally be employed, making it easily readable while attracting attention from afar. It may be helpful to get the help of a designer who can communicate your idea well into the design process.
Step 4: Get printing
Once the design is determined and you have well navigated the sticker material and coating phase, your stickers are ready for printing! It is essential to ensure that they are of the right file type, resolution, and format prior – for example: saving or converting your file from RGB (Red, Blue, Green) to CMYK (Cyan, Magenta, Yellow, Key/Black) as it is the standard for printing.
If you are looking to hire a third party to print the stickers, it is best to make sure that you follow the respective guidelines for the submission requirements and when placing an order. When doing so, you will find that the process is more seamless and that you might just be able to have your stickers printed quicker.
Conclusion
When it comes to custom stickers, the design ultimately speaks volumes about a business regarding branding and image. If a sticker is unique and has a certain aesthetic, its chances of being used or noticed are relatively much higher. As mentioned, stickers help with word of mouth and first impressions. Additionally, it is proven to command viewers’ attention while potentially sparking one’s interest and curiosity about a brand, making it a rather powerful marketing tool as much as it is effective – same goes for any other packaging that is customised according to your business’ values and story. Easily placeable almost anywhere such as on personal accessories, vehicles, walls, and even on public street poles; it is no wonder that stickers are commonly used by advocates, politicians, music artists, and indie start-ups to promote their brand and spread their message.
If you are ready to begin your custom sticker printing journey, contact us at SG Printz for a smooth experience! We are a trusted company offering a wide range of affordable, quality online printing services in Singapore for all your business printing needs.