Nowadays, every business aims to establish a distinct trait that is associated with their brand while making an impact in the market at the same time. One simple and affordable brand marketing idea is custom stickers. Despite technological advancements and a strong social media presence, many brands still rely on stickers for advertising their brand and for promoting their products.
Customised stickers play an important role in the brand-building process, since most consumers today may “judge a book by its cover” before making a purchase decision. It is crucial to engage in reliable online printing services to produce a great sticker design that allows potential customers to appreciate the quality of your product. Failing to produce a credible sticker could drive potential customers away. To help you out, read on to discover 5 sticker printing mistakes to avoid so that you can attract consumers!
1. Poor artwork design
Saving on a few dollars by allowing inexperienced staff to create your sticker design can actually do more harm than good. A poor design could mean that customers will not check out your product. Instead, get your artwork done by professional graphic designers or experts. They are equipped with the right knowledge and expertise to help you design eye-catching custom stickers for your brand. While the cost of engaging a designer may be higher in the beginning, it certainly saves a ton of time and money in the long run.
2. Low resolution files
An image’s resolution is measured in pixels or pixels per inch. When an image design has insufficient pixel information, the product produced will look blurry and pixelated. When creating custom stickers, it is important to upload files of high resolution to ensure your created artwork comes out looking clear and crisp. After all, you would not want the hard work that went into the artwork design to go to waste with a pixelated sticker!
3. Issues with font and text
With the digital world advancing continually, there are a wider variety of fonts and visual elements available within reach. While fancy fonts can be enticing and easy to incorporate into your design, they could be difficult to read clearly. Moreover, with printing limitations, small or thin text in your sticker design could result in pixelated or illegible text. It would be best to have your texts kept at 12 to 14 points or more to ensure your design is easily legible and of the highest quality possible.
4. Colour uniformity
Consumers typically remember your brand by the colours you choose, regardless of the sort of business you are in. It is vital to understand that all printers print differently before proceeding with the final printing of your stickers.
Because colours are so important for consistent branding, getting a press proof before printing is always a good idea. RGB (which refers to the fundamental colours of light) and CMYK (which refers to the fundamental colours of pigment) are two terms used to describe colour. The majority of digital printers use CMYK colour, whereas computer monitors use RGB colour. Due to this difference, stickers made in RGB might not match the printer’s exact hue. Therefore, for the finest match, you should always try to develop your artwork in CMYK.
5. Low-quality or using the wrong adhesives
Low-quality adhesives can result in your sticker coming off after repeated use. There are three types of adhesives commonly used in sticker printing – removable, repositionable, and permanent. Selecting the appropriate adhesive and ideal sticker material for your needs will improve the quality of your stickers drastically.
For example, a permanent adhesive would be a good choice if you require your stickers to remain intact through a range of conditions. Permanent adhesives make it difficult to reapply a sticker once it has been placed on a specific surface. For those that are looking to move your sticker around, a repositioning adhesive is an excellent choice.
Conclusion
Avoiding these common sticker printing mistakes can not only improve your sticker quality, but also the efficiency of your brand marketing. Communicating effectively with your printing partner the specific details of your sticker can help ensure that they are of high-quality.
If you are looking for a reliable printing services provider, SG Printz is here for you! We provide high-quality services so you can receive the best customised sticker printing in Singapore. Feel free to contact us for more information about our services.