Despite digital transformations and an increasing number of businesses taking their communications to the digital world, business cards remain as one of the most important tools when it comes to brand identity marketing. Some of the many benefits of business cards include their convenience, cost-efficiency, credibility and more. Thus, with this humble rectangular card playing such a key role in your marketing efforts, it is crucial that you get the design nailed down to ensure that you are able to create the most effective business cards for your brand.
In this guide, we have gathered a list of tips that would be useful when it comes to creating effective business cards.
1. Font choice
Are you going for a modern sans-serif, a timeless serif font or a unique and elegant script? The type of font you choose will present a particular type of personality or brand identity to your consumers or potential stakeholders, so it is imperative that you put some thought into it.
Generally, standard and clean font types convey to others that your brand is competent, efficient and modern, while decorative or fancy fonts give off an impression that your brand is creative and quirky. However, if you do choose to go for a decorative font, keep in mind that you’d have to strike the right balance between beauty and clutter, as it may end up looking unkempt and giving off the wrong impression!
Bonus: We recommend making sure your font size is at least 7 pt.! This ensures that whatever text you’ve included on your business card is readable.
2. Negative space
Due to the size of business cards, it is easy to get carried away in your design process and go overboard on the elements you’d like to include. And that is where negative space comes in.
The empty space between and surrounding the subject of a picture is known as negative space. It is essential for business cards since it lets the design breathe and makes it simple to view and retrieve contact information.
Moreover, in the real world, individuals typically exchange business cards during discussions, and they sometimes even jot short notes or reminders down on the card’s border. As a result, leaving blank spaces on your business card is definitely a wise move.
3. Card size
The amount of information you may include on your business card depends on the size and orientation of the card, and conveys a message about your brand. Are you a traditional business or a fearless start-up?
As a general rule of thumb, business cards are typically 8.9 by 5.1 centimetres. But you can definitely print yours in custom dimensions if that is what you are looking for!
4. Include a call-to-action
Although a CTA is not a strict requirement, it does help motivate potential customers to take further action. Create an incentive around your company, whether it’s a unique offer or a discount code.
You could also think about including a QR code in your call-to-action. Adding a QR code to your business card is a terrific one-click approach to direct visitors to your website, sign them up for your mailing list, or offer them a special deal. We’d recommend placing the QR code on the back of your business card so that it is easy to scan!
5. Make reference to your brand’s identity
If you had to take away only one tip from this entire guide, it would be this one! Your business cards are an extension of your brand and are the best representations of your brand identity. Hence, it is vital that you make reference back to your brand’s identity – whether this is by using your brand’s colours, unique design or incorporating your logo – so that consumers would be able to recognise and commit your brand to memory.
Conclusion
Now that you have learned some design tips for creating effective business cards, it is time to find a reliable printing service provider to make your designs come to life.
At SG Printz, we provide a variety of high-quality printing services for all of your needs – including business card, L-shape plastic folder, flyer, brochure, NCR book and customised sticker printing in Singapore.
We take pleasure in our commitment to making sure every one of our customers has a smooth printing experience while working with us. With our high-quality but affordable services, you can take grow your company and take it to the next level.
For more information, feel free to get in touch with us today!