Since the 1800s, stickers in their most basic form and shape have been used for advertising. Over time, this cost-effective promotional tool has become one of the most effective and popular ways to increase brand awareness, boost customer retention and encourage sales. Two of the main types of stickers often utilised are kiss-cut and die-cut stickers.
For those unfamiliar with these terms, the two types of stickers may seem like the same thing. However, each type of cut has its own set of advantages and specific uses that you ought to be familiar with in order to maximise their benefits.
To help you out, we have compiled a list of the key differences between die-cut and kiss-cut stickers. Ready to learn more and take your business to the next level? Keep on reading!
1. Differences in appearance
When deciding between kiss-cut and die-cut stickers, their appearance before and after they are applied are among the key factors of consideration. When applied, both types have the same surface appearance; however, kiss-cuts and die-cuts differ in how they appear prior to being applied and peeled off.
Die-cut stickers are cut to their exact shape. This means that you will receive your stickers in whatever custom size or shape you requested them to be. Additionally, with this type of cut, you can preview how your sticker will look on a surface right away. On the other hand, kiss-cut stickers come with a backing that is larger than the size of the sticker printed. A large number of stickers may also be printed on a single sheet – essentially, kiss-cut stickers are what we know as “sticker sheets”.
2. Differences in purpose
Despite the fact that both types of cuts of stickers may be applied immediately, there are some differences in the settings in which they are ideal to be used.
Because they are individually cut to size, die-cut stickers are more suitable to be given out during events as compared to kiss-cut stickers. Whether you are looking to give away stickers to prospective clients for them to apply on their laptops, gadgets, and other personal items, or as freebies to customers who make a purchase, die-cut stickers are your best option.
As mentioned earlier, kiss-cut stickers are also known as “sticker sheets”. With multiple stickers on a single backing sheet, they are much easier to peel off, making them ideal for businesses that need to apply these stickers immediately, whether on a container, packaging, or any other surface.
3. Differences in advantages
Die-cut stickers provide a variety of options for developing and communicating your brand’s message because they are cut to the shape of the sticker. By choosing a die-cut sticker option, you may highlight a logo or design with an eye-catching shape and quickly attract people’s attention. For some design inspiration, check out these 4 sticker design trends of 2022.
However, if you are looking to include more information on your stickers, such as your contact information, or any other details, kiss-cut stickers would be preferable. The uncut backing allows for more area for intricate designs and details that may not be able to fit on a die-cut sticker.
Conclusion
Though they may not seem like much, the subtle distinctions between kiss-cut and die-cut stickers have the power to make or break your print marketing strategies. Thus, it is important to consider their differences to decide which would be better for your brand and specific goals.
If you are looking for custom sticker printing in Singapore, SG Printz is the one for you. We are a reliable and trusted printing service provider in Singapore that has worked with thousands of clients across various industries. We provide affordable customised logo sticker printing services for companies looking to stand out from the competition and grow their business. Besides this, we also offer invoice printing, brochure printing, flyer printing, business card printing, custom non-woven bag printing and more. As one of the top local printing service providers, we are dedicated to giving every customer our undivided attention and high-quality products.
For more information, feel free to reach out to us today.