In the blink of an eye, we have bid farewell to 2022 and are welcoming in yet another new year. It goes without saying that Chinese New Year is one of the biggest celebrations for those of Chinese descent – it is a time of family gatherings, scrumptious food, and lots of shopping.
Not only is Chinese New Year a grand occasion for those celebrating it, but it is also a highly lucrative time for brands. The peak shopping period for the nations that observe Chinese New Year is similar to that of Christmas for the western world. As Chinese New Year approaches, it is important for businesses to begin thinking about their marketing campaigns.
So, how will your brand stand out during this Chinese New Year? Hop right into the year of the Rabbit with our useful guide of print marketing tips!
1. Plan in advance
The foundation of any successful campaign is adequate planning. Setting your goals ahead of time will help you craft an effective print marketing strategy that will target your desired audience and generate the most revenue.
2. Design with intention
The primary focus of Chinese New Year is on family and customs. Incorporating the value of family and tradition into your print products or materials will help to attract customers.
Thus, design your print materials with intention. Consider using the typical Chinese New Year colours like red and gold, or perhaps even incorporating some Chinese zodiac symbols into your designs.
3. Choose the right products
Other than the usual red envelopes or packets, there are various other print products that can prove useful in marketing your brand. If you’re unsure of where to start, here are some of the most effective products that can set your brand apart from the rest of your competition:
- Calendars
Even if we all have digital calendars on our mobile devices, having a physical printed version is still useful, especially for working adults or students. A good majority of people utilise calendars daily to organise their tasks and increase productivity.
Print customised Chinese New Year calendars and distribute them to your customers. You may also consider including Moon Phases and unique Chinese New Year designs to make them stand out from other calendars. As a result, your customers will keep your desk calendars on display for the full year, subtly reminding them of your company.
Still not convinced? Check out our article on why gifting a calendar works!
- Stickers
Whether you choose to use them as gifts or labels, custom stickers in Singapore are a great print marketing tool that can set you apart from other businesses.
We will let you in on a little secret: here is the real power of stickers — when they are displayed, they are not perceived as advertising. Stickers are perceived by people as more of a gift than a promotional tool. This lowers their guard and makes them more likely to search for a surface to stick the sticker on rather than tossing it away.
- Non-woven bag
A custom non-woven bag is a product that not many people would think of when it comes to print marketing tools. They can be utilised frequently, which extends the lifespan of your brand exposure. Because non-woven bags are practical and adaptable, many consumers also choose them over plastic bags when shopping or running errands. Additionally, many people utilise non-woven bags during the Chinese New Year season to store their oranges when they go visiting!
4. Don’t forget your branding
Of course, your business’s branding is among the most important elements that you should never overlook.
Thus, it is important to remember to prioritise getting your brand logo right. Through branding, you may establish relationships with your audience that will eventually lead to an increase in brand loyalty.
Bonus: Make sure your campaign actually reaches out to the group you want to engage by tailoring your material to meet their requirements rather than simply jumping on the newest cultural fad.
Conclusion
Now that you have some tips on how to increase the effectiveness of your seasonal marketing initiatives, it is time to engage the help of a reliable printing service provider in Singapore to bring your ideas and designs to life.
SG Printz is a company that specialises in a range of printing services – including Singapore label printing, flyer and brochure printing, business card printing, mirrorkote sticker printing and more. We are your one-stop shop for all of your printing needs, and are committed to helping you take your business to greater heights.
For more information or further enquiries, feel free to drop us a message today!