In a previous article, we had answered the question of whether L-shape folders are effective marketing tools. The short answer to this question is undoubtedly a resounding “yes!” To recap, they are not only practical items that people will use, but also eye-catching promotional tools.
Given the benefits of using L-shape folders for marketing, how then do you go about designing one that will be most effective? What are some things you should take note of when designing L-shape folders?
To learn some design tips to create the perfect L-shape plastic folder for your brand, keep on reading!
1. Simplicity is key
Sometimes, less is more.
A simple logo, brand element, or image often makes a bigger impact than the most elaborate and complex design. This is because a straightforward design will effectively and swiftly communicate your company’s message when you need to grab someone’s attention right away. Moreover, a minimalist and streamlined print design reflects your company’s professionalism and credibility.
However, it is worth noting that simple doesn’t mean that your design has to be boring. You can think about adding a few shapes, like stripes to the top and bottom of the folder, if you want something a little more eye-catching than just your logo!
2. Leave enough white space
When creating folders, it’s easy to overdo things and include as much information as possible.
Our advice? Try not to surround your logo or branding with anything that can be distracting. Make sure to leave enough white space on your folders so they look uncluttered.
If you are looking to create a folder with a clean front cover, consider shifting some information to the back cover. For instance, instead of including both your company logo and contact information on the front page, moving the contact information to the back will help make your folder look sleek and professional.
3. Mind your colour palette
Besides simplicity, ensuring that your design looks cohesive is imperative for an attractive and aesthetically pleasing L-shape plastic folder. In particular, it will be great if you stick to the same colour palette that you have used for other marketing materials. Brand colours and a consistent colour palette help to create the image of a strong, reputable, and trustworthy company.
Remember: Branding communicates meaning, but it only becomes a unified and powerful identity when accompanied by a consistent colour palette!
Conclusion
The above 3 tips will help you design the best L-shape plastic folder for your brand. Once you have your design ready, the final step in the process is to choose your printing partner. You should seek out a printing service provider you can trust – one that will listen to your needs and provide you with high-quality prints to skyrocket your brand to success.
If you are looking for A4 folder printing in Singapore, look no further than SG Printz. We are a trusted local printing service provider that offers a range of services. Whether you are looking for mirrorkote sticker printing or brochure printing, we are your one-stop shop for all of your printing needs.
Improve your marketing tactics and quickly reach all of your business objectives by working with us today!