A picture is worth a thousand words. This adage that spans multiple languages certainly applies even in stickers, which can travel to a thousand places, stick to a thousand surfaces, and relay their message to a thousand people or more. For businesses, the best part about stickers is that making them won’t even cost an arm and a leg. This quick guide covers the essential steps to promoting your business via custom sticker printing in Singapore and how it can help spice up your promotional marketing.
Why Are Stickers Still Effective to This Day?
The result of the many studies that have looked into the effectiveness of stickers all point out to the same thing: these print products successfully get their message across, whether it is to recycle food waste or remind of the dangers of texting while driving.
All in all, sticker marketing offers a unique appeal to its approach to brand promotion in that stickers must be spread compared to conventional print products that are intended to be kept.
How to Promote Your Business Using Custom Stickers
The first thing that usually comes to mind when brands think of ways to include stickers in their marketing campaigns is to give them away as free gifts. While undeniably effective, there are alternative methods to market your brand with stickers.
- Place stickers in areas with high foot traffic
While this tip can increase the odds of catching the eye of potential customers, it may also prove counterproductive should none of the passers-by belong to your target audience. As such, put a lot of thought into which high-traffic areas to conduct your sticker marketing to avoid this downside. If you run a bicycle shop, for example, it is a good idea to leave stickers promoting your business at certain parks and other areas where you notice many cyclists hanging out.
- Apply stickers on movable objects
This is not limited to bumper stickers on your cars but also on the other belongings you bring everywhere, such as laptops, drinking bottles, and so on. The more creative you can be with your placement, the more attention you can garner by simply going about your day-to-day routine.
- Sell stickers for personal use
Consider adding customised stickers to your product list and let your following help spread awareness of your brand. For this to work, choose highly visible designs that would go well with your customers’ everyday carry items like phone cases, laptops, and tumblers. The best part about this method is that it is far better than free advertising because you actually earn some profit at the end of the day.
Tips for Designing Custom Stickers Your Customers Will Proudly Place Anywhere
Take note of these expert design tips to maximise the effectiveness of your custom stickers in promoting your business.
1. Do research on what type of stickers you can make
While there is no one-size-fits-all solution to brand stickers, they are far more versatile than other print materials like flyers, brochures, and stickers. Stickers can be made in any size, shape, texture, or format you desire. Because of this abundance of various materials to choose from and the high output of sticker printing in Singapore, deciding early on the type of stickers you want also gives you more time to adjust and prepare your budget. For example, using waterproof materials for your stickers may cost more, but they are also durable and provide a clean and premium look and feel compared to sticker paper.
2. Be deliberate when creating the design
The fun part comes after you set your sights on the type of sticker you want to make, as the next step involves unleashing your creativity, wit, and empathy. Start by observing the type of stickers shown off by the people you see in your daily life. For instance, those who belong to the Gen Z and millennial demographic tend to prefer stickers featuring original art, fun icons, catchphrases and mantras. Overall, the same advice applies regardless of the personality, gender, and age of your target audience: make sticker designs that will resonate with your following and also strike a chord with your offerings and what they represent.
3. Brand the sticker backing
Unless you collaborate with high-profile individuals, don’t expect people to just slap stickers of your business name or logo on their belongings. It is natural to think that omitting such identifiers defeats the purpose of using stickers as promotional tools, but this is where sticker backing comes into play. This sheet that protects the adhesive side of the sticker has so much untapped potential for advertising and can accommodate whatever you want, be it your business name, logo, or contact information. Better yet, leverage technology by placing a QR code instead that leads customers to your ongoing promotions or social media channels.
Conclusion
Despite being a low-cost investment, custom stickers can provide incredible payoffs (with the help of proper planning and execution) and help small business owners achieve their goals. Here at SG Printz, we firmly believe that every client is unique and deserves our undivided attention, so we work closely to help create your designs according to your exact requirements. To learn more about our wide range of high-quality stickers and labels printing services, do not hesitate to contact us at any time.