Whether through traditional or digital means, a business’s marketing can be a hit-or-miss sometimes. Emails often barely reach a 25-30% open rate or, worse, get filtered out immediately. Direct mail promotions may see higher numbers, but they do not have as much reach as their online counterparts. However, there is one avenue that guarantees a 100% open rate every time, and that is no other than packaging inserts.
This marketing method is nothing new, as it is now common to open packages or food deliveries with leaflets or brochures that often come with special offers or discount codes. In today’s world where online shopping and home deliveries have become the norm, organisations that add packaging inserts into their marketing efforts have a new way to charm customers and foster brand loyalty. Read on as we go over how insert packaging can benefit your business through your print marketing efforts.
Guaranteed captive audience
Packaging inserts are unlike emails or mail promotions in that customers do not associate them with adverts. Moreover, how they are delivered means they are guaranteed a shot at the customer’s attention as they quickly open their packages to see what’s inside. But there is more to packaging inserts than getting more eyes on your print materials and promotions.
That feeling of excitement never really goes away when customers receive a long-awaited package, and they are primed for a positive connection while unboxing its contents. This is a moment that you can reliably predict them to be in a positive mood and are not intruding in their daily matters, making it the right time and place to hit them with a promotion that they will be more eager to read.
Create a more memorable unboxing experience
The unboxing genre continues to dominate the online space since receiving a product is more than just the thing inside the package but also the process of discovering it. Many recognised brands are aware of this; hence, they tend to put a lot of effort into their packaging regardless of whether its contents are of high value or not. A delightful unboxing experience is far more memorable and leaves a lasting impression on customers who often see such an extra level of service as a special treat. This makes them more likely to make repeat purchases and continue supporting the brand well into the future.
When adding packaging inserts, it is best to pair your print materials with a personalised message, as it plays a huge part in the whole experience. These messages do not have to be anything complex, as even something as simple as showing gratitude for their support or saying how their purchase has helped a charity or the environment can already do much to elevate their experience.
Add value and encourage sales
Creating special moments where possible is key to building brand loyalty, and the best and most reliable way to do this is to provide your customers the same level of care and service that you would give them in-store. That means including packaging inserts is a good opportunity to be helpful to them. For instance, you could put in booklets that give more info on how they can make the most of their recent purchase. These can include suggestions for different uses and applications, tips to extend its service life, or extra resources to learn more about it, like your customer support.
Beyond that, this is also the chance to benefit your business directly by adding flyers designed to cross-sell other products your customers may be interested in, promote your social media accounts, and offer special discount codes or promotions to encourage repeat purchases.
Conclusion
Delivering promotions to your customers and getting them to see it is more difficult now than ever for many reasons, such as the public’s growing dislike of intrusive ads. However, that is not the case with packaging inserts. By leveraging its 100% open rate and good timing, brands are in a better position to captivate their audience and make them more receptive to what they have to say.
Get started with your packaging inserts today with the help of our affordable corporate printing services here at SG Printz. Whether it is a brochure or an L-shape folder in Singapore, we can print all the business essentials and marketing collateral you need to succeed.
To learn more about our seamless online printing journey, feel free to reach out to us at any time.