Bearing your name, business, contact information as well as an address at minimum, the business card has cemented its place as a staple of business interactions and paved the way for many lucrative and meaningful collaborations. It is reasonable to see the humble business card as a venerable companion to all working professionals, from the aspiring entrepreneur to the accomplished salaryman.
Despite digital media marketing being at the forefront of establishing modern business communication, physical business cards are still being distributed between individuals, displayed in stacks at counters and attached to brochures. Listed below are some reasons for the continued relevance of physical business cards in today’s world of digital marketing and communications.
Gives the impression of professionalism
Many scenes in film and television depict well-dressed business professionals trading business cards as a way of introducing themselves to each other. Coupled with the fact that business cards trace back to the 15th century and the tendency of old things to be seen as classy after a certain time, we can begin to understand just how business cards exude professionalism that a simple email, DM or public post just cannot replicate.
A well-designed business card also serves as an extension of one’s personality and nature of business, with various colour schemes that both look professional, and yet distinguish the business from its competitors. Nothing completes a business meeting or conference better than exchanging business cards for future correspondence should the need arise.
It can be combined with other corporate gifts for more memorable networking
Instead of dropping a link or social media page for visitors to follow at your next marketing event, why not include business cards in the distributed freebies?
While getting followers, views, and other forms of engagement on your sites and pages can do well for certain business metrics, do consider the fact that many if not most consumers follow multiple pages on their social media platforms, sometimes up to the hundreds and even thousands! It can be easy for your efforts to reach consumers to be buried under the sheer number of other posts and ads shown to the average consumer online.
A business card is permanent, distinct and is unlikely to be buried under too many other documents due to it being designed to fit into wallets. A well-designed business card also imprints much better into the mind of a consumer and makes for much more memorable networking.
Easily distinguishable as compared to online outreach
While it can be cheaper and more convenient to simply exchange email addresses or make a Facebook post to reach your potential customers, a business card captures more attention and is much more authentic than a few paragraphs or an image on a screen.
Exchanging or handing out a business card also provides you with the opportunity to provide a pitch or self-introduction. Such interactions are more likely to be seen as sincere and honest and will build rapport with any potential clients.
Conclusion
Given the lasting viability of business cards and the benefits they bring, you may be attracted to start getting yours printed. However, with the amount of printing shops in Singapore, it can be hard to find a reputable one at a reasonable price.
Enter SG Printz, the best corporate gift and sticker printing company in Singapore. With many established printed products such as mugs, tote bags, business cards and L shape folders in Singapore, SG Printz has built a reputation on merit of affordable prices, and unbeatable quality.
Contact us today for more information!