Custom sticker printing is an effective strategy for promoting your brand and expanding the reach of your business. If your business is currently struggling to attract customers, it is highly recommended that you consider maximising the promotional superpower of custom stickers. Besides being an effective marketing tool, stickers are also highly affordable. What is even better is that custom stickers are available in a variety of materials, formats, and shapes to make them more versatile.
One common way to differentiate stickers from one another is to classify them according to what they are made up of. While there are numerous materials used for making custom stickers, the most popular ones are mirrorkote, white PP, and simili. To find out what makes these sticker materials different, read on as this article explores the key differences between mirrorkote, white PP, and simili.
Mirrorkote Stickers
Mirrorkote is the type of sticker material commonly used among entrepreneurs and people in the business world. Mirrorkote stickers, a term short for “mirror-coated stickers,” are cast-coated papers with mirror-like glossy finishings. This gloss is usually achieved by having the base paper coated with fine pigments and adhesive first, and then drying it up by having the coated surface contact dried in a chrome-plated, cylindrical casting drum.
Because of its cast-coated, shiny, and eye-catching surface, mirrorkote sticker printing is growing in popularity in Singapore. Mirrorkote stickers are widely used in packaging labels, description labels, and food/drink labels. Moreover, mirrorkote is a material that is easily accessible to be printed in any shape and size and comes with long-lasting adhesive. This material is ideal for any flat surface, whether plastic, paper, glass, or metal.
White PP Stickers
White Polypropylene (PP) stickers are another type of sticker that are specifically known for their subtle but sophisticated shimmer and rich luminous effect. Also sometimes referred to as “synthetic stickers,” these stickers are often tear-resistant and come with a strong adhesive that provides solid adhesion, even when it comes into contact with water. In addition, white PP stickers are highly stretchable, so they are ideal for products that require resistance to moisture, durability, and functional squeezability.
The usage of white PP stickers is wide-ranging, as they can be used for cosmetic products, price tag labels, and dry-wet toiletry. However, due to their tear-resistant, waterproof, and stretchable characteristics, white PP stickers are best used on items that need to be washed or chilled, such as food and beverage products. They can also be utilised to package frozen items like meat or poultry.
Simili Stickers
Compared to mirrorkote and white PP stickers, simili stickers are the more budget-friendly option. Simili stickers are basically uncoated stickers that come with a photocopy paper-like finish, which allows the stickers to be written on with a pen. However, unlike white PP stickers, simili stickers are not waterproof.
Simili stickers can be used for a wide array of applications and for situations that require printed labels featuring different content with every use. The uncoated surface of simili stickers allows for easy customisation of your product or brand and makes them the ideal option for adding a non-shiny effect on your brand label.
Conclusion
Mirrorkote, white PP, and simili stickers are all high-quality sticker materials that come with their respective pros and cons. It is important that you understand how they differ from one another so that you can choose the ideal sticker material that best suits the needs and personality of your brand.
For the best and most affordable sticker printing service in Singapore, SG Printz is the company you should partner with! We are a leading printing service provider that is dedicated to helping businesses achieve their marketing and sales goals with our great selection of printing services, including sticker printing, brochure printing, flyer printing, receipt book printing, and many more. For more information on how our printing services can lead your business to guaranteed success, feel free to contact us today.