Eco Matte Ang Pows: Sustainable & Stylish There is a shift underway in how the most thoughtful brands and individuals in Singapore approach Chinese New Year gifting — and it is visible not in the size of the gesture or the value of the gift, but in the values...
Designing Collector Series Ang Pows for Fans Something interesting happens when you tell someone that there are six designs and they have only received three. A switch flips. The ang pow that was already appreciated becomes suddenly more than an appreciated gift — it...
How to Use Your Mascot in Red Packet Design Here is a scenario that plays out in marketing meetings across Singapore every November. The CNY planning agenda reaches the ang pow item. Someone mentions that the company has a mascot. Someone else wonders aloud whether...
Mascot-Themed Hong Baos: Perfect for Branding Think about the brands you remember most vividly. Not the ones with the cleverest taglines or the largest advertising budgets — the ones that have stayed with you across years and decades in a way that feels almost like a...
Cartoon-Style Red Packets: Fun for Kids & Brands Ask a six-year-old which ang bao they want to keep and the answer is instant. Not the one with the gold logo. Not the one with the sophisticated spot UV finish and the restrained typographic hierarchy. The one with...
