Artist Collaboration Ang Pows That Go Viral Chinese New Year marketing has evolved significantly over the years. Traditional festive promotions that once relied solely on discounts, advertisements, and seasonal decorations are now competing for attention in an...
Hong Baos as Influencer Merchandise: A New Trend The creator economy has changed the relationship between audiences and the people whose content they follow in ways that traditional media never achieved. A television presenter is famous but not intimate. A magazine...
How Red Packets Boost Brand Activation Campaigns Brand activation is, at its core, the art of making a brand felt rather than merely seen. The distinction matters because most marketing communications — the advertisement on the screen, the sponsored post in the feed,...
Using Red Packets as Membership Rewards In a marketplace where consumers are constantly presented with new offers, promotions and loyalty programmes, keeping existing customers engaged has become one of the biggest challenges for businesses. Acquiring a new customer...
Ang Pows as Loyalty Programme Gifts: A Trend Loyalty programmes have a well-documented problem. They are extraordinarily common — studies consistently show that the average consumer in Singapore belongs to multiple loyalty programmes simultaneously — and they are,...
