Illustration-Driven Ang Bao Designs That Stand Out There is a particular kind of ang bao that does not get tucked away. It gets placed on a desk. It gets photographed. It gets shown to colleagues, family members, and friends with genuine enthusiasm — “look at...
How to Create a Bespoke CNY Packet for Your Brand Every year, without fail, the same scene plays out across Singapore in the weeks surrounding Chinese New Year. A managing director opens their office mail to find a stack of ang pows from business associates, clients,...
Festive Gift Envelopes for Corporate Gifting There is a moment in corporate gifting that every experienced relationship manager knows well. It is the moment when a carefully chosen gift lands in the hands of a client, a partner, or a valued employee — and the physical...
Dual Language Money Packets for Multicultural Campaigns Singapore does not have a monoculture problem. It has a monoculture opportunity — or rather, the opposite of one. Operating a brand in Singapore means operating in one of the most linguistically and ethnically...
English Greeting Ang Pows for International Brands There is a particular kind of challenge that faces every international brand operating in Singapore around Chinese New Year. The cultural moment is enormous — weeks of festive energy, billions of dollars of consumer...
