Let us have an honest conversation about Chinese New Year corporate gifting in Singapore.Every year, the same cycle plays out. Procurement teams scramble for hampers. Marketing approves a bulk order of something shelf-stable and inoffensive. The gifts go out. Clients...
Every year, at some point between October and January, a decision gets made in offices across Singapore. Someone — a marketing director, a senior EA, a procurement manager, a business owner — has to figure out what the company is doing for its festive gifting...
Most brands treat their Chinese New Year ang pow as a gifting formality. They commission a design, place their logo somewhere on the front, approve the proof, and move on. The packets arrive. They are distributed. And that is the end of the thinking.But here is what...
Your wedding invitation has gone out. Your florals are confirmed. Your dress has been fitted three times. And somewhere on your planning checklist, nestled between the banquet seating chart and the gatecrash games, is a line item that does not get nearly enough...
Festive branding in Singapore has evolved far beyond traditional red packets with generic artwork. Today, businesses, luxury retailers, and corporate brands are investing heavily in premium festive packaging that feels unique, memorable, and highly customised.As a...
