While it may seem like old-fashioned letters have now given way to their speedier counterpart of digital mail, many organisations today still practice letterhead marketing by sending letters to business partners and customers for more important matters. Of course, a simple and bland letter will not suffice to reflect the importance of such business communication, which is why having the appropriate branding that incorporates the company’s logo and contact details allows organisations to better strengthen their identity and legitimacy.
Moreover, since letterheads are a form of brand representation, they must be printed so that their layout and quality best reflect the sender. For instance, a business that provides professional design services would only drive away recipients if they sent them a letterhead with poor colour choices and printed on flimsy paper stock. Hence, businesses that ensure their letterheads are designed and printed up to standard stand a better chance of inspiring confidence in their clients and strengthening their ties with them, which may even increase sales.
If you wish to boost your letterhead marketing or start it on the right foot, here are four tips to remember.
1. Get the best possible options for creating your letterheads
Several parts make up a letterhead, and it helps to know all these factors to determine which of them are relevant to how you conduct your letterhead marketing. This includes the printing company that can meet your demand and requirements for high-quality print materials. These factors generally include:
Paper stock
This involves choosing the right texture and weight to make the letterheads you would be proud of sending to clients.
Print quality
Print quality refers to the overall appearance of your letterheads in relation to their digital design file and whether the printed material matches what is on the screen.
Delivery time
The quicker you can get your hands on your letterheads with no additional costs, the more efficient you can be at replying and sending out your letters.
Additional services
These generally involve guarantees that the printing company will deliver on time and ensure the materials are free of technical errors.
2. Maintain brand consistency
The design of a letterhead largely depends on how an organisation wants to project itself to the public. Businesses that wish to maintain their professional image typically go for a more formal, if not minimalist, route in which the style is kept clean to ensure the message gets across clearly. In contrast, organisations centred on creativity may combine style and substance in their letterhead design. At the end of the day, you get to decide how you want to portray your brand through your print material.
3. Limit contact details and test their placement
The contact details on a letterhead serve as your call to action to recipients. Combined with the actual message of the letter, the goal here is to funnel recipients into these contacts to boost the response rate. As such, you may think it is a good idea to include every avenue of communication for your businesses, but this will only crowd up the design and be counterproductive. Instead, it is better to limit what you put in by considering the nature of your business. For instance, if you run a brick-and-mortar store that relies on face-to-face transactions, it is highly recommended to prioritise putting your store address first before anything else to encourage people to visit your establishment.
Where you place your contact details on the paper is also worth considering. While they were once exclusively put at the top or bottom of the letter page, businesses nowadays are experimenting with their placement and standing out from the rest by altering their layout. To determine which works for you, consider running an A/B testing for your letterheads with differing placements of your contact details. The one with the most responses will tell you which of the two options has the best placement.
4. Do not forget to design the envelopes as well
Since letterheads are sent out enclosed within envelopes, it only makes sense to design them so that both complement each other. That does not mean the envelopes and letterheads have to share the same format and colour scheme. Rather, the former should serve as a companion to the latter and form a unified design.
Conclusion
Since letterheads are one of the many elements that represent the brand, it is worth sparing no effort to make sure they reflect the status and business of the sender. Once you have a better idea of how to position your letterhead marketing for success, all that is left is to consult a professional printing company that can turn your designs into reality.
SG Printz is the company you can trust to print a wide range of printed materials for your marketing needs. Whether you are looking for invoice printing or sticker printing service in Singapore, we are a premier one-stop shop for quality yet affordable corporate printing you can always count on.
To learn more about how we can help you print flyers, business cards, letterheads, door hangers, and more, feel free to reach out to us today, and we would be more than happy to assist you!