Cartoon-Style Red Packets: Fun for Kids & Brands Ask a six-year-old which ang bao they want to keep and the answer is instant. Not the one with the gold logo. Not the one with the sophisticated spot UV finish and the restrained typographic hierarchy. The one with...
Illustration-Driven Ang Bao Designs That Stand Out There is a particular kind of ang bao that does not get tucked away. It gets placed on a desk. It gets photographed. It gets shown to colleagues, family members, and friends with genuine enthusiasm — “look at...
How to Create a Bespoke CNY Packet for Your Brand Every year, without fail, the same scene plays out across Singapore in the weeks surrounding Chinese New Year. A managing director opens their office mail to find a stack of ang pows from business associates, clients,...
Festive Gift Envelopes for Corporate Gifting There is a moment in corporate gifting that every experienced relationship manager knows well. It is the moment when a carefully chosen gift lands in the hands of a client, a partner, or a valued employee — and the physical...
Dual Language Money Packets for Multicultural Campaigns Singapore does not have a monoculture problem. It has a monoculture opportunity — or rather, the opposite of one. Operating a brand in Singapore means operating in one of the most linguistically and ethnically...
English Greeting Ang Pows for International Brands There is a particular kind of challenge that faces every international brand operating in Singapore around Chinese New Year. The cultural moment is enormous — weeks of festive energy, billions of dollars of consumer...
