There are two kinds of corporate hong bao printing decisions made in Singapore every year.The first is made in November, with deliberate attention, a clear brief, and a brand manager who understands that the hong bao distributed to their company’s most important...
Promotional mechanics have a short shelf life. A QR code discount feels routine. A loyalty stamp card gets lost in a wallet. A coupon leaflet goes directly from hand to bin in a ratio that makes most marketing managers quietly despair. The challenge of any promotional...
Consider the moment from the recipient’s perspective.It is the week before Chinese New Year. The desk is stacked with ang pows from vendors, clients, and partners. Some are off-the-shelf, some are attractively designed with a company logo, and some are doing...
The idea is appealing. You have a design you love, a reasonable budget, and a Chinese New Year deadline coming up faster than expected. Surely printing your own ang bao in Singapore cannot be that complicated? A printer, some red card stock, a bit of cutting — how...
Most people discover what went wrong with their money packet artwork after the packets have been printed. That is the worst possible time to find out.The colour looks different from the screen. The text is slightly too close to the edge and got trimmed. The logo looks...
There is a word that the print industry borrows from fashion and applies, with varying degrees of accuracy, to almost everything it produces: bespoke. In most cases, it means customised. A logo placed on a standard template. A name chosen from a colour palette. A...
