How to Use Your Mascot in Red Packet Design Here is a scenario that plays out in marketing meetings across Singapore every November. The CNY planning agenda reaches the ang pow item. Someone mentions that the company has a mascot. Someone else wonders aloud whether...
Mascot-Themed Hong Baos: Perfect for Branding Think about the brands you remember most vividly. Not the ones with the cleverest taglines or the largest advertising budgets — the ones that have stayed with you across years and decades in a way that feels almost like a...
Cartoon-Style Red Packets: Fun for Kids & Brands Ask a six-year-old which ang bao they want to keep and the answer is instant. Not the one with the gold logo. Not the one with the sophisticated spot UV finish and the restrained typographic hierarchy. The one with...
Illustration-Driven Ang Bao Designs That Stand Out There is a particular kind of ang bao that does not get tucked away. It gets placed on a desk. It gets photographed. It gets shown to colleagues, family members, and friends with genuine enthusiasm — “look at...
How to Create a Bespoke CNY Packet for Your Brand Every year, without fail, the same scene plays out across Singapore in the weeks surrounding Chinese New Year. A managing director opens their office mail to find a stack of ang pows from business associates, clients,...
Festive Gift Envelopes for Corporate Gifting There is a moment in corporate gifting that every experienced relationship manager knows well. It is the moment when a carefully chosen gift lands in the hands of a client, a partner, or a valued employee — and the physical...
