Flyer Tips

Use bullet points, text boxes and infographics to organize the information into readable portions.

Put a lot of thought into the headline of your flyer. It should be interesting and pertinent to your business. Reading the headline, the consumer should have a good idea of what you do.

Think of at least five benefits your company provides to customers and list them in a prominent way. It’s a quick way of telling the consumer why they should choose you.

Find ways to describe what you do that makes you a better choice than your competition. This flyer does exactly this in bold lettering in the centre of the page.

Not only should you proofread your flyer, but you should have one or two other people proofread it. A misspelled word or transposed telephone number could make your flyer worthless. 

Don’t allow the reader to be idle. Keep your words in the active voice, avoiding passive voice. Tell the reader to order now, call now or log on to the website. Make sure they know you want them to interact with you.

If you have any specials or discounts, make that prominent in your flyer. It’s added incentive for the consumer to get in touch sooner rather than later.

Do some research to determine the demographics of your audience. Keep the message and tone in line with the kinds of customers you want to reach. 

Make sure your customer knows where you are located, how to get in touch with you, what type of services you do or don’t provide and other pertinent information.

If you choose to use testimonials, which are a great way to communicate the value of your products or services, make sure to pick the testimonials that are written clearly, professionally and focus on relevant details of your business.

Save the most prominent spot for the headline. The last thing the reader sees, your business’ name and contact info, will be the thing to stay in their mind.

What is the point of all this effort if the customer can’t read it? Choose a legible font and make sure it’s at a legible size, usually no smaller than 10-point size.

To keep the language from being too over the top or too focused on sales, think about what you would want as a consumer. What would benefit you and how would you relate this information to a friend? Be straightforward and practical.

Using the words ‘you’  or ‘your’ indicates you are speaking directly to the reader, not abstractly to some unknown ‘they’ or ‘them.’