While considered an old-school form of advertising that has been around since the 1800s, stickers are one of the most effective tools businesses can utilise for marketing purposes. Depending on the usage, customised stickers and labels are an effective and solid brand strategy that provides firms from all industries a significant edge in Singapore’s accelerating competitive landscape. However, before diving into the custom sticker designing process, there are a few factors to consider should you want to make an informed decision regarding the materials and options you choose.
What are you using the stickers for?
As with any other promotional tool, the first step is to determine how you will be using the stickers for your business. While they are excellent marketing materials you can use to promote your company, stickers can be used in a variety of ways, from labelling your products and standing out from the crowd to complimentary items you give out to prospective customers. Either way, you should ideally determine where the stickers will ultimately be placed along with whether or not they are for long-term usage where they will be stuck permanently before choosing a suitable material.
How do you choose the correct material?
Deemed as an essential step, the material and finishing dictate whether your sticker would enjoy years of sticking and looking fantastic or disintegrating at the slightest drop of water. While there is no right or wrong material, it primarily depends on what you are using the stickers for, as mentioned above as well as the budget you have set for the stickers.
Some common sticker materials include:
- Simili
- Mirrorkote
- Transparent
- Brown craft paper
- Synthetic paper
- White polypropylene (PP)
- Silver Polyester, and more.
If you are an organisation on a tight budget looking for an economical choice, then mirrorkote would be a suitable option. However, if you seek a material that you can write on, then simili is the material to pick. For a rustic look and feel to the stickers without sacrificing the writing factor, brown craft paper would be the best alternative to simili. For tear-resistant stickers, white PP is an excellent choice to consider.
To laminate or not to laminate
More often than not, lamination determines whether or not you save valuable money on your custom stickers. Thus, before you decide on a glossy or matte laminate, here are some questions you may ask yourself to determine if you need it:
- Is the sticker prone to scratches?
- Will the sticker be held or rubbed repeatedly?
- Are the stickers being used outdoors?
- Are you a premium brand looking to give a perception of quality to the public?
If your answer is yes to any of the above, then the chances are that you would need your stickers to be laminated. Skipping the lamination process will also be ideal if you are searching for the lowest cost option.
Your choice of cut
While it might not seem like an essential factor at first glance, individually cut stickers and sticker sheets both bring varying benefits when it comes to custom stickers.
1. Individually cut
If you are looking to promote your business by giving away stickers at a business event or applying them as labels on a few of your products or packaging, then individually cut stickers are the better choice. As individually cut stickers are often the easiest to purchase in small quantities and relatively easy to store, they are an excellent option for businesses to choose from should they require a small quantity.
2. Sticker sheet
However, sticker sheets are a time-efficient option if the primary objective of getting custom stickers is to place them on your products or packaging. Since the stickers are kiss-cut and on the backing paper in a sheet form, stickers in sticker sheets are quicker and easier to remove. Additionally, they are excellent for those looking to write on the stickers. Hence, if you want to save valuable time when pasting stickers on your product or packaging, it would be wise to opt for sticker sheets instead.
Although many companies provide customised sticker printing in Singapore, not all offer different cuts. Hence, before engaging in a reliable sticker printing service provider, it is essential to ask the necessary questions to determine if they can accommodate your style and preferences.
Conclusion
In essence, these 4 key decisions are crucial to take note of when choosing the ideal custom sticker for your business. While they are essential points to take into consideration, it ultimately boils down to 2 aspects: the intention of the custom stickers, as well as the company’s marketing budget.
For quality online printing services ranging from custom sticker printing to invoice printing in Singapore, SG Printz is your one-stop shop for all your printing needs. An established and professional printing supplier, we dedicate ourselves to providing businesses with lower than market rates for our broad spectrum of printed materials. Contact us today as we strive to provide the best value to your business!