In Singapore, the prevalence of social media and the increased amount of time spent online has impacted businesses and their marketing and advertising tactics, which may lead one to assume that print collateral is lacking in practicality and may even be obsolete in time to come. Apart from this misconception, quality printed materials speak volumes about a brand and reflect its voice and purpose. Here are 5 overlooked printed items that may still be pertinent even in today’s digital age.
Stickers
Customised sticker printing in Singapore is not entirely unheard of – on the contrary, it is an advertising tool commonly used by indie brands and start-ups. Surprisingly known to be as powerful as business cards, a new study has shown that stickers have become increasingly popular with millennials and gen-z in recent times. This might even prove to be an effective way of presenting a brand’s identity and communicating their message in a society where hype and publicity could make a difference. With their affordability and endless design possibilities, stickers may be a fun and simple yet mighty tool to gain exposure and make an impression.
Recycle bags
Reusable and eco-friendly, recycle bags aid in waste and carbon footprint reduction and are popular with consumers and businesses keen on greener options. Companies could hence capitalise on this by getting their logo or art printed on non-woven recycle bags for marketing and promotional purposes, which could gain them brand exposure if many consumers are seen utilising it. With most stores charging for plastic bags as the nation strives to reduce plastic waste, recycle bag printing in Singapore may be an intelligent move to advertise a business in a sustainable way.
Corporate stationery
Corporate stationery is essential as an introduction to prospective clients. Hence, printed materials such as business cards, flyers, and posters are just as necessary when it comes to conducting business or spreading the word about your brand and your marketing campaigns.
Invoice printing
With many companies switching to paperless billing, invoice printing in Singapore may lack popularity. However, it has its advantages – bookkeeping purposes, record-keeping for tax liability, and convenience for offline customers who are unable to access the internet or are not tech-savvy themselves.
Moreover, companies utilising online materials would have to consider a few factors:
- Security and privacy issues
- The sufficiency of digital storage
- The possibility of hard drive crashes
This makes invoice printing a more practical way to bill customers as invoices are documents that subtly portray a brand’s image, style and professionalism.
Plastic folders
Often given out and distributed at an open house at tertiary institutions, universities, job fairs, or even corporate events, custom plastic folders in Singapore are more than just freebies. It also serves as a marketing tool to indirectly raise and boost brand awareness while advertising to consumers.
Conclusion
As we advance into the digital age, certain print collateral may perhaps cease in the marketing and advertising sector in the future. However, it does not mean that it is entirely irrelevant and ineffective, for it can play an essential and underestimated role in promoting a brand subtly and indirectly. In addition, printed materials add flair, character, and somewhat of a personal touch to a business as well as possibly be perceived as detail-oriented for the attention to detail in projects.
If you are in search of online printing services in Singapore, look no further! SG Printz is a trusted, established printing supplier providing services across a variety of items for your marketing needs – stickers, NCR booklets, flyers, l shape folders, non-woven bags, and more. Get in touch with SG Printz today and have peace of mind as we turn your ideas into reality.