With the advancement of technology, the business industry is getting increasingly digitalised every day. However, even with businesses adopting digital strategies for advertising, business cards remain a powerful way to establish contacts.
A must-have for any company, the humble small rectangular business card is a way to present your business identity and get your name out there. If you are still not convinced, here are the top 5 benefits of business cards and why they are a smart investment for any business today.
1. Convenience
One of the most significant advantages of a business card is its convenience. With the most common size of business cards being just 9 x 5.4 (cm), they are incredibly compact and convenient to bring around just about anywhere. By carrying them around in your wallet or pocket, you would be able to connect with people wherever you go – after all, you never know when and where you could meet someone who is interested in your business! Besides carrying them with you, business cards can also be displayed on a store counter for customers to conveniently pick up, take with them and keep for future reference.
2. Credibility
There is no doubt that first impressions count, even for businesses. While a firm handshake and effective communication skills can demonstrate your professionalism, a business card can speak volumes about your business’ credibility.
Business cards are tangible products that represent a company’s reliability and trustworthiness. Presenting someone with your company’s business card works as a way to boost your brand’s image and proves your legitimacy, since most established companies utilise business cards.
3. An effective marketing tool
While digital marketing is indeed effective in advertising your business, business cards do a great job of attracting prospect leads. Nothing can compare to the marketing technique of an in-person meeting with the exchange of business cards.
As direct marketing tools, business cards would contain important information about your brand on a small card – from your logo to contact information. Having a business card with you at all times ensures that you never miss the opportunity to promote your business and establish valuable connections that could potentially direct more traffic to your brand in the long run.
4. Cost-efficiency
Especially for small businesses, budget is always a concern. However, fret not, as business cards are among the most cost-effective marketing tools. Generally, the printing of business cards for your company would only cost you a few cents per piece, and even lesser if you purchase them in bulk! What’s more, this effective marketing tool will certainly generate leads for your business, which would increase profits, giving you more bang for your buck. We don’t know about you, but that sounds like a pretty good deal – paying a small price upfront for long-term benefits!
5. Helps customers visually commit your brand to memory
Tangible products help build relationships with your customers by giving them a tactile connection with your brand. Business cards serve as a reminder of your business even when customers have departed from your presence. Moreover, business cards allow you to be creative and bold with your branding. With eye-catching visuals, stunning logos and complementary colours, a well-designed business card can help customers commit your business to memory, ultimately encouraging them to engage your products or services in the future.
Conclusion
The bottom line is that business cards work. It is no wonder that businesses continue to utilise this effective yet affordable marketing tactic to help bring in new customers.
Now that the benefits of business cards have been established, the next step is to look for an exceptional printing service provider to make your vision come to life. Here at SG Printz, we are a trusted printing supplier providing printing services across a range of items for all your marketing needs – including business cards, NCR booklets, flyers, stickers, non-woven bags and A4 folder printing in Singapore.
Get in touch with us today, and let’s collaborate on your marketing strategies to take your business to greater heights!