In an increasingly competitive business landscape, every advantage counts – no matter how small it may be. Whether it be securing good deals and promotions with suppliers or reaching target audiences more effectively, gaining an upper hand over your competitors is one of the most straightforward ways to achieve business growth.
However, there are other factors that also influence how a company attains its success; primarily customers and their awareness of the brand. Suppose it takes a lot more to engage the modern consumer and catch their interest, what with numerous competitors all vying for their attention. In that case, how can businesses set themselves apart in a crowded market? The answer starts with their packaging and customising it to reflect the brand’s image and their products within creatively.
Let us look at how innovating with custom packaging provides a significant edge and fosters customer support.
Gives your brand an exciting image and conveys its identity
Packaging is more than just a combination of materials used to protect the product and provide details about its contents; it is also part of the product itself and the overall brand experience. Another way to think of it is a canvas, which can be designed and crafted to uniquely exhibit a product and, ultimately, the brand itself. Thus, optimising and customising product packaging affects its impact on the shelves and in the customers’ hands. Of course, achieving this is easier said than done, so it is best to keep this in mind when redesigning your packaging: keep it relatively simple. Innovative packaging design does not have to involve convoluted styles or complex ways to store the contents inside. It would be best to find the perfect balance that incorporates exciting design elements while still conveying the product message and brand identity to customers.
The unboxing experience: essential or luxury?
The numerous unboxing videos uploaded online and the millions of views they garner show how packaging design and aesthetics affect a customer’s perception of a product. This is no surprise, given how anything that comes from a company reflects its brand’s status and prestige to the public eye.
Thus, it would be good to stick to the simplicity rule and avoid overcomplicating the unboxing experience. While doing so may seem like a novelty to some, most would likely be frustrated since the ultimate focus is on the product itself, hence, presumably influencing their purchase decision. Keep it intuitive and basic while still preserving that sense of suspense that makes the final climax of unwrapping the last layer of packaging just as satisfying. While it is not crucial to have a unique unboxing experience, achieving this does wonders in elevating the customer experience and taking it to a whole new level, leaving a profound and positive impression in their minds – making the brand more memorable in the long term.
Quality packaging complements the product
No matter the product or its asking price, companies should strive to pair it with quality packaging and good materials, naturally within reasonable bounds. There are a couple of benefits to this: better protective capabilities and an improved look and feel. By using good materials for the packaging, brands can perceive significantly reduced losses from transit-induced damage, benefiting them and their customers who primarily prefer online shopping. Moreover, infusing an everyday product with a premium appeal will surely attract more interest and will likely be chosen than competing brands with less eye-catching designs.
Embark on your business journey with customised packaging, and then some
The question lies, what items and materials can be customised to boost your business’ packaging? Depending on your primary business activity and industry, here are some things to consider customising as part of your packaging:
- Food & Beverage: coffee sleeves, food boxes, plastic cups.
- Retail: gift boxes – window boxes, hanging boxes, hinged lid boxes, and more.
When it comes to attracting customers’ attention, there are more to advertising tactics than just customised packaging. To further enhance your company’s corporate identity, you can incorporate customised stickers, flyers, NCR booklets, non-woven bags, business cards, l shaped folders, and more! Even though social media is prevalent, it is crucial to realise the importance of quality printing and use it to your full advantage.
Conclusion
Customising brand packaging may seem like a low priority task, overshadowed by focusing on delivering a quality product; the truth is, that is not the case. By pairing a competitive product with sturdy and exceptionally designed packaging, businesses can better attract and grow their customer base, one of the key requirements to attaining success.
If you are interested in making your new packaging designs a reality, do not hesitate to contact us at SG Printz. We are a leading online printing services provider offering a broad spectrum of affordable, premium printed materials for all your marketing needs – from custom coffee sleeves to invoice printing in Singapore. Collaborate with us to find the best value today to get started with your project!